How to Find Your Best Clients
And it’s not necessarily those who spend the most…. The squeaky wheel is the one that gets the oil. We all know that. And the customers that complain are the ones we listen to, and with good cause. But...
View ArticleBring Your Customers on the Journey with You
How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company,...
View ArticleThe Power of Visualization
How your mind can work for you, and against you! Get your team, individually and collectively, to picture where they want the team to be at a given time (e.g. financial year-end). Get them to see the...
View Article7 Secrets for Successful Business Growth
If you want to grow your business, and I mean really grow your business, then here are a few simple but powerful secrets you can use. When you get to the end there is an eighth and even more powerful...
View ArticleUsing the Value-Price Seesaw to Make More Money
Price is what you pay, the value is what you get! – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? Why is this? Whose...
View ArticleWhy Reducing Customer Churn is Important
How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your...
View Article6 Reasons Why to Emotionally Connect with Your Customers
Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which...
View ArticleUsing the Value-Price Seesaw to Make More Money
“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a...
View ArticleProfit From Constraints
When having less provides you with more By: Andrew Cooke, Blue Sky GPS Operating in a tight and volatile marketplace is challenging, but it is also full of opportunity. Companies often look at the...
View ArticleHow to Cut Costs Without Drawing Blood
Six ways to use money and assets effectively When times are hard, and business is slower, harder to get, and less certain, many companies engage in slashing costs. And they go for that which is most...
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